FAQs

Frequently Asked Questions

Quick answers on SEO, websites, ads and working with us — with links to the complete guide wherever one exists.

Getting Started

Should I hire a freelancer or an agency?

It depends on what you value more: direct access to the person doing the work, or the backup of a larger team. Most small businesses get better value and communication from a freelancer for projects like this.

Read the full comparison →

SEO or Google Ads — which should I start with?

Google Ads gets you visibility immediately, while you're paying for it. SEO takes longer but builds free, lasting visibility. Many businesses use both together, with Ads providing leads while SEO builds in the background.

See the full Google Ads budget breakdown →

SEO

How long does SEO take to show results?

Most sites need three to six months to show meaningful movement in competitive areas, though technical fixes and Google Business Profile improvements can show results sooner. Be cautious of anyone promising faster.

What are backlinks, and do I need them?

A backlink is simply another website linking to yours. Google treats this as a vote of trust — genuine, relevant backlinks are one of the strongest ranking factors for local businesses trying to stand out.

Can you guarantee a #1 ranking on Google?

No, and be cautious of anyone who does — no agency controls Google's rankings. What we commit to is doing the technical and content work properly, and reporting honestly on what it achieves.

See our full SEO service →

Website Design

Shopify, WordPress, or a custom-coded website — which is right for me?

Shopify suits businesses selling products online. WordPress suits anyone who wants to edit content themselves regularly. Custom-coded suits businesses prioritizing speed and a fully unique design over self-editing.

Read the full comparison →

How much does a website cost?

It depends on the number of pages, features, and platform. We send a written quote after a short conversation about what you actually need, so there are no surprises.

See our website design service →

Google Ads

What's a realistic Google Ads budget for a business in Gurgaon?

A testing budget of ₹500-1,000 per day is a reasonable starting point. Once you move past testing, ₹25,000-75,000 per month is a realistic range depending on how many areas you're competing across.

See the full budget breakdown →

Does the management fee include my ad spend?

No — these are always separate. Your ad spend goes directly to Google; a separate fee covers the strategy, setup and ongoing optimization work.

See our Google Ads service →

WhatsApp & Social Media

Is WhatsApp marketing legal in India?

Yes, when done with proper consent. Messages should only go to people who've agreed to receive them, with an easy way to opt out — unsolicited bulk messaging risks your number being blocked.

See our WhatsApp marketing service →

How often should I post on social media?

Consistency matters more than sheer volume. We agree a realistic posting rhythm based on your goals and bandwidth, rather than chasing an arbitrary daily quota.

See our social media service →

Working With Us

Do you offer refunds?

No — all payments are final and non-refundable, which is why we always confirm the full scope with you in writing before any work begins.

Read our full Terms & Conditions →

Do you work with businesses outside Gurgaon?

Yes — across Gurugram, Noida, Faridabad, Ghaziabad, Delhi NCR, and remotely with businesses anywhere in India.

Get in touch →

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